Hamilton Herald Masthead


Front Page - Friday, December 16, 2016

Music Therapy Gateway wins top prize

The winners of Will This Float? Left to right: Tara Viland of Arrival Events won the People’s Choice Award; Martha Summa-Chadwick of Music Therapy Gateway in Communications won first place; and the runner-up was Dan Basler of Allstar Technologies. - Submitted

The Company Lab has announced three emerging companies as the winners of its seventh annual Will This Float? business pitch competition.

 Music Therapy Gateway in Communications took first place, winning $3,000 in cash, 30 hours of free business services, a spot in a CO.LAB program and three months of access to co-working space at Society of Work.

Allstar Technologies, led by Dan Basler, took second place, earning $1,000 in cash and the same prize package as Music Therapy Gateway in Communications. Arrival Events received $500 for winning the People’s Choice Award.

About 200 people attended the event, which featured business pitches from seven aspiring entrepreneurs from across southeast Tennessee. A panel of three judges selected the winners, assessing candidates according to their pitches and a set of five Float criteria:

Few direct competitors (Is it a novel idea?)

Low adoption/switching costs (Will customers use it?)

On-time entry to market (Is the window of opportunity open?)

Addresses unfilled need or want (Does it solve a real problem?)

Target market is identified and large (Who are the customers?)

Music Therapy Gateway in Communications is a software platform that allows users to engage in music therapy without having a music therapist present. Due to the limited number of certified music therapists available to the local populace, this platform will make the benefits of music therapy accessible to a larger number of people affected with speech, motor and cognition issues.

Allstar Technologies is an athletic training system that utilizes LED lights on a track to provide a customizable pace for runners. The system enables athletes to engage in multiple training modes that allow them to improve their pace-per-mile and compete against previous run times.

Arrival Events is an end-of-life celebration planning service that works with families to create memorials designed specifically for their loved ones.

Source: The Company Lab