Hamilton Herald Masthead

Editorial


Front Page - Friday, March 9, 2012

Menchie’s ‘Swirls’ into Chattanooga with Grand Opening Celebration




Menchie’s, a chain of self-serve frozen yogurt stores, announced it will be celebrating the grand opening of its seventh Menchie’s location in Tennessee. Known as The Shoppes at Hamilton Place, the new Menchie’s store is located at 2040 Hamilton Place Boulevard in Chattanooga.

Menchie’s grand opening begins at 11 a.m. Saturday, March 10. Highlights of the event include:

Saturday, March 10:

Free frozen yogurt for all guests from 11 a.m.-1 p.m.

Free T-shirts for the first 50 guests at 11 a.m.

Raffles to win FREE gift bags full of Menchie’s prizes from 11 a.m.-6 p.m.

Free balloon artist from 11 a.m.-1 p.m.

Free magnetic photo frames at 1 p.m.

Free face painting from 2-5 p.m.

Free color-in t-shirts from 2-5 p.m.

Free arts & crafts from 2-5 p.m.

“Menchie’s provides a fun, upbeat place for families and friends to enjoy a delicious cup of frozen yogurt, so what better way to welcome in the community than with a weekend full of activities just for them,” said Jill Green, co-owner of Menchie’s The Shoppes at Hamilton Place, and Menchie’s Crossroads Marketplace which opened last month. “Our guests have already embraced us, and this grand opening event is a way for us to thank our fans, as well as invite new guests into our store. We can’t wait to have everyone join in on the fun!”

Menchie’s guests help themselves to an unlimited mix of yogurt and toppings at a unique self-serve station with more than 100 rotating yogurt flavors ranging from cake batter and pomegranate tart to chocolate silk and vanilla snow, and more than 70 rotating toppings including fresh fruits, granolas, nuts, an assortment of candies and hot fudges.

Menchie’s uses the highest quality frozen yogurt at all of its locations globally, made exclusively through its own private label. Furthermore, Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Menchie’s success comes from helping guests create memories in a family-friendly environment that is both warm and welcoming. The interactive store experience, relaxing indoor and outdoor seating areas, and enjoyable music create the ideal place for families to gather every day. To make the experience a little sweeter, Menchie’s provides free stickers and balloons to children at the store.

Menchie’s is also actively involved in the communities it serves. Stores partner with local schools in fundraising activities and education incentive programs. Each Menchie’s store donates thousands of dollars in cash and products annually to local schools to support student programs.

Menchie’s The Shoppes at Hamilton Place is located at 2040 Hamilton Place Boulevard in Chattanooga and is open Sunday through Thursday 11 a.m. – 10 p.m., Friday and Saturday 11 a.m. – 11 p.m. For more information, please call (423) 531-8020 or visit www.menchies.com.

About Menchie’s

Menchie’s creates lasting memories through its mission statement to make every guest smile and by being the friendliest place on earth. Providing an unparalleled guest experience that is warm, welcoming, tasty and fun, Menchie’s stores contain interactive elements such as chalkboards for kids, party rooms, enjoyable music, arts & crafts, and indoor/outdoor seating areas where friends and family gather.

Placing a focus on community before commerce, Menchie’s franchisees actively donate thousands of dollars to local school programs and charitable organizations.

With its own proprietary frozen yogurt label, Menchie’s guests create their own unique combinations from over 100 rotating yogurt flavors and 70 rotating toppings.

In July 2010, Menchie’s was awarded 1st place in Restaurant Business Magazine’s annual ‘Future 50’ list, ranking it the fastest-growing franchise in the restaurant industry. In 2011, the company nearly repeated its top mark, achieving 2nd place on the list. In 2012, Menchie’s was included in Entrepreneur magazine’s “Franchise 500” list as well as ranked in the publication’s “Fastest-Growing,” “Top New” and “America’s Top Global” franchise categories. Menchie’s has more than 160 locations open, with an additional 200 currently in development, and is poised to total more than 250 open locations by the end of 2012.

For more information, including franchising opportunities, visit www.menchies.com.