The influence of pets on homebuying decisions is more significant than ever. Data from the 2021 U.S. Census Bureau reveals that nearly half of the 128.5 million occupied housing units (about 63.8 million) have at least one pet.
The impact goes beyond occupancy, with consumers spending a staggering $100 billion on pet-related expenses in 2021, surpassing expenditures in categories like women’s clothing or alcoholic beverages, according to the U.S. Bureau of Labor Statistics Consumer Expenditure Surveys.
In the realm of home buying, the National Association of Realtors’ 2022 Profile of Home Buyers and Sellers found that 19% of homebuyers consider their pets when choosing a neighborhood. Factors like pet-friendly communities and amenities, such as proximity to vet services, dog parks or pet-friendly businesses, significantly influence consumer decisions.
The preferences of pet owners extend to home features, playing a pivotal role in shaping their buying decisions. For example:
Outdoor functionality
Homes with secure, fenced yards are a priority for pet owners, as they provide a safe space for their animals. Additionally, attractive landscaping, including well-maintained lawns or gardens, is an appealing feature for pet owners who will be spending more time outdoors with their furry friends.
Interior layout and design
Durable, easy-to-clean flooring materials like hardwood, tile or laminate are preferred. Homes with features like built-in pet beds and pet washing or feeding stations are attractive to pet owners. Mudrooms or side entrances that facilitate convenient pet care are also highly valued.
Neighborhood amenities
Homes near parks, walking trails or pet-friendly greens are desirable for daily walks and exercise. Proximity to pet services like grooming salons, veterinary clinics, or pet supply stores is considered a plus.
Smart home technology
Integration of smart home technology, including pet monitoring systems or automated pet doors, appeals to tech-savvy pet owners.
As pet ownership continues to rise, the demand for homes that cater to the unique needs of our furry friends is on the upswing. From fenced yards to pet-friendly interiors, the emphasis on creating a harmonious living space for both homeowners and their pets is reshaping the concept of an ideal home.
The integration of pet-friendly features not only enhances the quality of life for homeowners but also opens new opportunities for builders to meet the diverse needs of today’s homebuyers.