At Greater Chattanooga Realtors, we’re proud to shine a light on the leaders who give their time and energy to serve our association. This Director Spotlight features Rolanda Daniel, whose professional journey began with empowering others in their careers – a passion that now carries over into her real estate work and leadership. Rolanda’s dedication to client service, Realtor education and community involvement reflects the very best of who we are as an association.
What did you do before transitioning into this profession?
As a job coach, I led workshops on interviewing, networking and job search strategies. I also worked one-on-one with clients to polish their résumés, complete applications and navigate the (then new and sometimes intimidating) world of online job searching. At the time, most people didn’t have internet access, so clients relied on us to help them search for jobs online.
Beyond helping with applications and online searches, one of my favorite parts of the job was running mock interviews. I’d record the sessions, then sit down with clients to review and share practical tips for improvement. It was always rewarding to watch someone recognize their strengths, adjust a few things and leave feeling more prepared for the real thing.
What is your favorite part of being a Realtor?
The people I get to help. There’s nothing like seeing the look of accomplishment on a first-time homebuyer’s face when they get the keys. It’s such a special moment to share in with them. I also enjoy working with people relocating to Chattanooga. Moving can be overwhelming, and seeing the relief and excitement once they’re settled and starting to enjoy everything our city has to offer makes it all worth it. Moments like these remind me why I do this work.
Why did you choose to serve the association in a leadership capacity?
Because I truly care about protecting the interests of our Realtor community and the consumers we serve every day. Buying or selling a home is one of the biggest decisions people make, and I want to make sure our industry continues to advocate for buyers and sellers. I also enjoy being part of the conversations and decisions that shape the future of our profession. Serving in this role lets me give back to an industry that has given me so much and to help shape its future.
What would you like your fellow Realtors to know about the benefits our association offers its members?
If I had to pick my favorite association benefit, it would be the free education. It’s worth its weight in gold! These courses give Realtors the tools and knowledge we need to stay sharp, knowledgeable and competitive in an ever-changing market. Whether you’re a new agent learning the ropes or a seasoned professional brushing up on the latest trends, this education helps you grow your skills without adding extra cost. The best part is that it’s designed to make us better at serving our clients, which ultimately strengthens our reputation and success as a community. It’s one of those benefits that truly keeps giving.
What is something the association does in the community that you want others to be aware of?
Support the Snack Pack program for Hamilton County school children. This program provides food to more than 3,000 students each week. What makes it even more special is that it’s entirely volunteer-driven, with every dollar going toward the food and supplies. I frequently volunteer to put together the bags for Snack Packs, and I’m always inspired to see so many fellow Realtors there giving their time. It’s a wonderful example of our Realtor community coming together to make a real difference for local children.
Have you read any recent books or listened to a podcast you’d recommend?
I recently listened to the audiobook for “The Miracle Morning for Real Estate Agents: It’s Your Time to Rise and Shine.” It’s a good one. It’s full of practical tips and morning routines that make sense for Realtors without being overwhelming or unrealistic. Reading it gave me a new perspective on starting the day with focus and energy. It’s the kind of book that makes you stop and think, “Maybe I could do this, too, someday.” I’d definitely recommend it to any Realtor looking for a little inspiration to start their mornings off right.
Whether it’s walking someone through their first home purchase, volunteering for Snack Packs or championing Realtor education, Daniel leads with purpose and heart. It’s dedicated members like this who remind us that leadership isn’t just about titles, it’s about showing up to serve others. If Rolanda’s story inspires you to get more involved, applications are now open for the 2026 board of directors. The deadline to apply is Sept. 15. We encourage all members who are passionate about making a difference to consider serving. #That’sWhoWeR
Greater Chattanooga Realtors is “the voice of real estate in Greater Chattanooga.” A regional organization with nearly 3,000 members, Greater Chattanooga Realtors is one of some 1,200 local boards and associations of Realtors nationwide that comprise the National Association of Realtors. Greater Chattanooga Realtors services Hamilton and Sequatchie counties in southeast Tennessee and Catoosa, Dade and Walker counties in northwest Georgia. For more information, visit www.gcar.net or call 423 698-8001.