Hamilton Herald Masthead


Front Page - Friday, March 30, 2018

The Group launches buyers, builders programs

Eric Landrum is one of 10 Residential Construction Certified professionals and Certified New Home Specialists at The Group, a new real estate brokerage in Chattanooga. - Photograph by David Laprad

The Group has launched its comprehensive Builder Advantage Program and New Homes Sales Solutions. Committed to providing specialized service to their clients, The Group is the first real estate brokerage in Chattanooga to develop a program designed to support builders in their efforts to market and sell their new homes and to provide all-inclusive support for buyers purchasing a newly built home.

The program offers builders market research aimed at helping them determine development locations, branding and marketing materials, communication support between them and buyers via The Group’s agents and ongoing assistance designing a customized project for each client.

“Through our Builder Advantage Program, we want to encourage builders to explore new opportunities for their businesses to grow and help them make buyers comfortable throughout the process,” says Jason Farmer, owner and broker of The Group. “Respectively, we want buyers to feel confident that they’re getting the precise information and support they need when buying a new home.”

To lay the foundation for this program, 10 of The Group’s agents have completed two in-depth courses and earned national certifications as Residential Construction Certified professionals and Certified New Home Specialists.

This makes The Group the first real estate agency in Chattanooga to offer an exclusive group of real estate professionals dedicated to supporting both the builder and the buyer in the new home buying process.

“There’s a level of knowledge and detail necessary to support a buyer when they’re considering a newly constructed home,” Farmer continues. “The RCC and CNHS designations not only set our agents apart, they also show The Group’s commitment to supporting new home construction locally by educating buyers and builders and facilitating positive and productive relationships.”

Collier Construction CEO Gabe Thomas says his company’s experience with The Group has been unparalleled in terms of collaboration and support. “They’ve elevated the experience for Collier’s new construction home buyers. From supporting us with knowledgeable agents in our model homes, to customizing their communications with buyers, they ensure all parties are comfortable throughout the entire process,” Thomas says.

The Group opened its doors in 2017 with a vision of providing specialized service to the Chattanooga community.

Information: 423 531-9000, hello@thegroupchattanooga.com, www.thegroupchattanooga.com

Source: The Group