Hamilton Herald Masthead


Front Page - Friday, March 9, 2018

Staging your home can capture buyer imagination and corner the market

While viewing a house that’s for sale, buyers typically try to visualize the property as a place they can call home. However, they must often rely on their imagination to see how they would want to design the property and what that man cave in the basement could look like.

Staging your home before you put it on the market is a great way to impress potential buyers or create a living space homeowners might prefer. Seventy-seven percent of buyers’ agents said staging made it easier for a buyer to visualize the property as a future home, according to the National Association of Realtors’ 2017 Profile of Home Staging.

Buyers want to be able to picture the home’s interior designs in the easiest way possible. Staging your home with even the smallest touches like new bathroom towels, drapes over the windows or flowers on a coffee table will liven up your listing and make a big difference to the buyer.

Staging your home can also put you ahead of the competition, which is no small feat in an unpredictable and high-cost housing market. More than 60 percent of sellers’ agents say staging a home decreases the amount of time it spends on the market. With so many factors that play in to what sells a home and what buyers are willing to pay, staging your home is an advantage that can mean selling faster or at a higher price.

Here are some simple staging tips that will help you spruce up your listing and stay ahead of the market:

Declutter living spaces

It’s a good idea to clear all unnecessary objects throughout the house, such as magazines on the coffee table and bathroom items on the sink. In addition, take down magnets and pictures from the refrigerator and remove clothes you don’t wear from closets to show a cleaner, more spacious area.

Refresh your walls

Remove and rearrange artwork or photos and then patch and paint interior walls to give buyers a better visual of each room. A new coat of paint can brighten up rooms and give the interior a facelift. Something as simple as refreshing walls can affect a buyer’s perception of the home’s value and potentially raise the price.

Personalize spare rooms

Buyers will have different needs depending on family size, and it’s wise to stage a spare bedroom based on your target buyers. If you’re putting a condo on the market, you might want to stage the spare bedroom as office space for young and single professionals. Make sure the room is comfortable, has overhead lighting, plenty of room for a desk and an area for filing cabinets.

By simply following a few staging guidelines, you can increase your home’s value and sell more quickly. A Realtor (a real estate agent who’s a member of the National Association of Realtors) can provide more information on staging your home and share advice about buying or selling a home in 2018. Set yourself up for success by connecting with a Realtor on www.gcar.net.

Greater Chattanooga Realtors is “The Voice of Real Estate in Greater Chattanooga.” A regional organization with more than 2,000 members, Greater Chattanooga Realtors is one of some 1,300 local boards and associations of Realtors nationwide that comprise the National Association of Realtors. Greater Chattanooga Realtors service Hamilton and Sequatchie counties in southeast Tennessee and Catoosa, Dade and Walker counties in northwest Georgia. Information: www.gcar.net, 423 698-8001.