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Editorial


Front Page - Friday, March 25, 2016

Miller & Martin embracing disruptive technology in society and business




Miller & Martin hosted its third Miller & Martin Mornings event series with presentations led by Dr. Bernie Carlson, chair of Engineering and Society at the University of Virginia, and Dr. Burkhard Huhnke, vice president of Volkswagen Group of America.

Attendees enjoyed a thought-provoking discussion and dialog that addressed the impact of innovative technologies on society and business.

Dr. Carlson discussed the historical perspective of the crossbow and Pyrex, explaining how each caused disruptions to society. He emphasized that it is more important to understand how innovations change the role and power of groups in society than to focus on the technology. “If we pay close attention, we can understand the social effects of new technologies relative to business decisions that derive maximum economic benefit while minimizing social disruption,” said Carlson.

Volkswagen has been following this ideology for years, preparing for the shift to autonomous vehicles through its commitment to ongoing research and testing of these driverless-cars “Ninety-one percent of automobile accidents are caused by human error,” said Huhnke. “By developing the innovation to avoid these mistakes, we can save millions of lives.”

The accomplishments VW has made are remarkable, but the greatest challenge comes in identifying how this new technology will disrupt society, shifts in economic demands, infrastructure changes needed to operate these automobiles, changes to insurance, and regulatory laws.

Source: Miller & Martin