Hamilton Herald Masthead Hamilton Herald


Front Page - Friday, May 24, 2019

Who will be betting online?

People who have placed a bet on traditional sports at a casino, online or with a bookie in the past 12 months:

• 14% of the U.S. population 21 years of age and older, some 32.8 million people in all

• 45% are between the ages of 23 and 34

• 69% are male

• They earn at least $50,000 per year

• 53% have a bachelor’s or more-advanced degrees

• 41% “multicultural”

Other sports betting groups:

• Casual bettors – No traditional sports bets in past 12 months, but have placed a bet via family/friends, in a pool or in a fantasy game. This includes 8% of the 21-and-older population, or 18.8 million people.

• Potential bettors – No sports bets of any kind in past year but say they would bet in the future; 12% or 28.2 million

• Uninterested – never have and never will bet on sports; 61% or 143.1 million

• Interested – 5% or 11.7 million said they would consider sports betting after they were told of the U.S. Supreme Court decision removing sports-betting restrictions on states

Support for legal betting

• 78% of people surveyed support legal, regulated sports betting in their state. That includes 66% of the uninterested. Among potential, casual and core, 96% support legalized sports betting.

Source: American Gaming Association online survey of 6,777 Americans age 21 and up, conducted from Nov. 8-Dec. 7, 2018